CHAPTER 01
Performance Measurement & Data Analytics
Define, track, and interpret the KPIs that actually matter — with tools built for lean teams.
Executive Workshop Program
Data-to-Donor
Accelerator
Guillermo Bale brings performance marketing and analytics frameworks to non-profits. Practical, accessible, and built for organizations that don't have a full marketing team or a large budget.
A Pilot with Real Organizations
Launched in partnership with three responsible leaders within the Resource Mobilization Group (RMG) — Rajaa AlTalli, Mohamed Ali Diini, and ElsaMarie D'Silva — and a network of non-profits including BMW Foundation Herbert Quandt, Center for Civil Society and Democracy (CCSD), Red Dot Foundation – Safecity, and Iftin Global.
The Challenge
Many NGOs are doing meaningful work with very limited marketing resources. They often don't have a clear picture of where donors are dropping off in the funnel. The result is donations and effort left on the table — not because the mission isn't compelling, but because the infrastructure isn't there.
The Accelerator
Data-to-Donor Accelerator translates the performance marketing and analytics frameworks applied in the private sector to a non-profit reality. We cover measurement and KPI tracking, cross-channel integration, campaign optimization, and how to use advanced technologies responsibly to do more with less.
About the Facilitator
Guillermo Bale
Guillermo Bale is the founder of Roilogy, a firm specializing in performance marketing and analytics frameworks. Through the Data-to-Donor Accelerator, those same rigorous methods are adapted to a non-profit reality — practical, accessible, and free for organizations doing work that matters.
Want access to the full program?
If you work at or lead a non-profit and want access to the full presentation or to learn more about the program, reach out to Guillermo Bale directly on LinkedIn.
Message Guillermo Bale on LinkedInWorkshop Curriculum
Five focused modules to transform your non-profit fundraising campaigns into efficient, data-driven growth engines.
CHAPTER 02
Data Integration & Reporting Frameworks
One dashboard. All your channels. Faster, cleaner decisions.
CHAPTER 03
Campaigns Optimization
Structured A/B testing across email, social, and website forms to recruit and retain more donors.
CHAPTER 04
Experimentation & Continuous Improvement
Small experiments that compound. Learn what works, cut what doesn't, scale with confidence.
CHAPTER 05
Technology & AI for Non-Profits
Responsible use of automation and AI to do more — without expanding the budget.
